# Nintendo opens its first North American store-within-a-store, in Toronto

> A 1,500-square-foot Nintendo space opens Oct. 17 inside the EB Games flagship on Yonge Street.

- Published: 2026-10-16T16:00:00.000Z
- By: The Circuit Staff
- Type: News
- Topics: Gaming
- URL: https://thecircuit.ca/posts/2026-10-16-nintendo-store-toronto/

Nintendo's first "store-within-a-store" in North America opens Saturday, October 17 at 10 a.m., inside the flagship EB Games on Yonge Street in Toronto, [MobileSyrup reports](https://mobilesyrup.com/2026/10/16/nintendo-north-america-first-store-within-a-store-toronto-preview/).

Inside the 1,500-square-foot space:

- Switch 2 demo stations
- Nintendo products and merchandise, and themed displays, including a Mario statue
- Launch-day offers while supplies last: a free $50 eShop card with $200 or more in Nintendo purchases, or two with a Switch 2
- A launch event planned for the *Legend of Zelda: Ocarina of Time* remake on November 5

Why Toronto? EB Games Canada president Jim Tyo calls it "such a great Nintendo town." The store has hosted big Nintendo launches before, and Nintendo games regularly chart higher in Canada than in the U.S. "Canada is a huge gaming audience," said Nintendo of Canada GM Susan Pennefather. She says half of Canadians play games. Nintendo will watch how customers respond before deciding whether to open more.

**Why it matters:** Nintendo testing a retail concept here first is a nod to how strong its Canadian fan base is. It's also a rare piece of good news for physical game stores. Note that the Switch 2 itself got $50 more expensive in Canada in May.